The Terrence Higgins Trust, the UK's largest HIV/AIDS charity, has launched a national advertising campaign called "It's prejudice that's queer" to encourage individuals to reflect on their everyday behaviour and to consider how it might contribute to prejudice and discrimination.
Adverts aimed at teachers will appear in the Times Educational Supplement and the Guardian Education section, whilst an advert targeted at parents will appear in The News of the World, Family Circle, The Radio Times and on the London Underground. An advert targeted at younger people will appear in Loaded, Cosmopolitan and The News of the World.
It is hoped that the campaign will help to reduce the harmful effects of homophobia on mental health and acess to quality health services amongst gay men. The campaign forms part of the Community HIV and AIDS Prevention Strategy, in which THT is a partner.